Crafting a Brand for Anahita and Apoorva's Melodic Tapestry
Blending classical Indian music with modernity, capturing timeless elegance through brand elements.
Date:
July 2023
Project:
Branding
Client:
Anahita and Apoorva
Link:
Interesting facts
in development
Preserving Tradition with Modern Twist. Balancing classical heritage and contemporary appeal, expressing the essence of Indian classical music.
Results of the project
Logo Symbolism
Intertwining Nightingale birds and a Veena, symbolizing Anahita & Apoorva’s musical journey.
Typeface Modernization
Adding contemporary flair to the design, reflecting their blend of tradition and innovation.
Color Storytelling
Capturing the emotional essence of Indian classical music, infusing vibrancy and depth.
Accessible Elegance
Crafting an identity that resonates with culture while appealing to a diverse contemporary audience.